The Prime body kit-a clear tack-on that doesn’t sit flush with the rest of the body work-does visually make it more appealing, but only just. The overstyled front-end, taken in relation to the rest of the body, weighs it down. The fancier wrapper attempts to spruce it up, and bringing some of Toyota’s new-generation styling elements is welcome, but the end result is just too contrived too caricature for the typically conservative folks who buy Vioses. Despite the label, it carries over the same platform and even hardpoints as the previous one, and in turn, traces its origins to something circa 2007. The Vios’s conservative, but steady evolution has led to this: the fourth-generation model. The question is, can it hold on to that crown? The Vios, and by extension, Toyota has built a solid reputation centered around quality, durability, and reliability-adjectives that has made the default choice for the majority of the population. A pack of lemmings, populists, brand loyalists-say what you want about people who gravitate towards the Toyota Vios, but the fact of the matter is: it is the country’s best-selling vehicle.
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